Tiffany R. Griffin is a brand and digital strategist with more than a decade of experience leveraging consumer insights and trends to develop positioning, communication platforms, and social media content for brands and people. She most recently served as SVP of Strategy on P&G for DeVries Global communications firm. With a diverse portfolio of industry work, Tiffany has worked across several sectors including tech, politics, fashion and CPG. Previously, Tiffany led the Industry Marketing at Facebook where she developed and implemented thought leadership plans for executives on the insights and measurement teams. Prior to Facebook she was the Digital Director for the former Prime Minister of Trinidad and Tobago, Kamla Persad-Bissessar, and was responsible for digital communications for the Prime Minister. Tiffany has worked at a number of New York creative and digital firms including: Arnell, Footsteps, VML, and Lipman leading digital strategy for PepsiCo brands, Belvedere Vodka, Gillette, Saks Fifth Avenue, and Stuart Weitzman. She also worked with DraftFCB (now FCB New York) as a trendspotter identifying millennial trends and behaviors. A Chicago native, Tiffany lives in New York and travels frequently to the Caribbean. She received her B.A. from Spelman College and M.S. in Integrated Marketing Communications from Northwestern University.