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We are all lucy

Welcome to The Lucy Collective, an advertising agency with diversity in its DNA. We’re doing our part to make the world more accepting by using our superpowers to create inclusive advertising for our clients’ brands. We do it by building teams that are 50% female and 100% diverse.

Who's Lucy?

What would Lucy say?

In honor of Mother's Day 2019, we made a film about our universal mother, Lucy. The idea: What would Lucy say if she saw the world today? She would be disappointed that her “children” are not being kind to each other.

We’re grateful to JonesWorks, Hooligan and Heard City for partnering with us on this important project. Please watch, share or embed the film.

We Can't do it alone

Others who’re also making the world more inclusive.*
Explore them. Hire them. Fund them. Join them.

*The Lucy Collective does not endorse any of these organizations specifically.
We’re sharing these links to make it easier for you to find an organization that matches your passion.

“The United States population will expand by 100 million over the next 40 years, and by 2035, whites will no longer be the majority.”

-U.S. Census Bureau

“The importance of diversity in our teams and in our creative is not just moral, it’s absolutely economic. Diverse teams perform better- fact. Creative that actually reflects the world we live in rather than a stereotypical approximation of it performs better - fact.”

-Keith Weed, Global CMO, Unilever

"Why do I - as the black woman - have to fix diversity? There's fifty of you, there's one of me. Ya'll fix it. Everybody else needs to make the noise - I want white men to make the noise."

-Bozoma Saint John, CMO, Endeavor

“Diversity and equality is threaded throughout everything we do. We’ve just scratched the surface. We don’t think there’s any finish line to this in any way, shape or form.”

-Stephanie Buscemi, CMO, Salesforce

“Most people see the values case for inclusion. But most people miss the fact that it is a driver. If you’re not serving these populations, you’re missing out on a huge opportunity for growth.”

-Chris Capossella, CMO, Microsoft

Feel the same as Keith, Stephanie, Bozoma and Chris?

Talk to Lucy

Our Mission

To bring diverse points of view to every marketing challenge and create inclusive ideas that connect with a broader range of people to deliver exponential results for brands.